Pic Vert

Who's Behind It

Pic Vert is a French vegetable grower who specializes in young-harvested vegetables from open ground. Growing happens in France and Portugal, in places where soil structure and climate match what they want to grow. No greenhouse, no substrate. Season, temperature and soil determine the end result, and that demands knowledge of soil types, weather influence and growth speed.

The focus is on slow growth and controlled harvesting. They pull vegetables from the ground while they're young, before quality drops. That's a narrow window: a couple days too late and the beetroot gets woody, the carrot loses its bite. Right after harvest, they sort and prepare, so freshness and format are right when it reaches you.

What Really Sets It Apart

The difference sits in harvest timing and sorting. Mini beetroot are picked before they get tough, so the earthy flavor and tender bite stay intact. The baby carrot stays crispy and lightly sweet. From Pic Vert the mini mix arrives without greens and with a thin skin, so you don't need to peel: wash and use.

Consistent size is the second point. For presentation and cooking you want every carrot and every beetroot the same size, so they cook evenly and sit evenly on the plate. That saves you sorting work in the kitchen. The vegetables work for roasting, glazing and raw prep, so you can go multiple directions with one product.

How You Stand Out with This

Set the young harvest on your plate where it shines. The chioggia you leave raw and thin, so the rings stay visible. The red mini beetroot you roast in the skin for a concentrated flavor. The baby carrot you glaze brief and keep on the bite side.

On the menu you don't need many words. Note that it's open ground and young-harvested, and let the product do the work. That's more honest than a long description and it matches what lands on the plate.